Thinking of the hotel as a home.
Bringing everyday comfort to a public place.
Offering open spaces to share.
Suggesting intimacy, inviting the host to be enveloped by seats, lighting and objects. Making them familiar.
Integrating technicality, concealing its edges.
Playing with formal languages.
Cutting corners, softening the lines, adopting colors.
Choosing simplicity. Creating a joyful and peaceful atmosphere.
Welcoming professionals as well as families.
Imagining a worldwide deployable concept.
Making it real in The Hague and Paris.